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55-CALOWY OLED LG

W przededniu zbliżających się targów CES, firma LG Electronics przedstawiła prototyp 55-calowego telewizora OLED.

Jest to pierwszy na świecie telewizor OLED o tak dużej przekątnej ekranu. Ponadto, w przeciwieństwie do rozwiązania zapowiadanego przez Samsunga, wykorzystuje on białe elementy świecące (WOLED) oraz zespół kolorowych filtrów umieszczonych na matrycy. Jak podkreślają przedstawiciele LG Electronics jest to rozwiązanie tańsze w produkcji ze względu na większy uzysk, tj. mniejszą liczbę wybrakowanych paneli.

Zgodnie z aktualnymi trendami, 55-calowy OLED ma bardzo wąską ramkę …

… a jego grubość nie przekracza 4 mm.

Sam ekran ma ważyć nie więcej niż 7,5 kg.

A co z dostępnością? O ile w swoim oficjalnym komunikacie firma LG nie podaje konkretnej daty wprowadzenia telewizora na rynek, to według nieoficjalnych informacji podanych przez Tima Alessiego (dyrektora ds. rozwoju nowych produktów w firmie LG Electronics USA) 55-calowy OLED ma szanse znaleźć się w sklepach pod koniec 2012 roku.

Z kolei analityk rynku z firmy DisplaySearch, Paul Gagnon w rozmowie z dziennikarzami Associated Press oszacował cenę OLED-owego telewizora na ponad 8000 USD, czyli ok. 35.000 zł. Nie będzie to zatem sprzęt dla mas, choć z drugiej strony pierwsze telewizory plazmowe kosztowały grubo ponad 50.000 zł, a więc pozostaje tylko uzbroić się w cierpliwość.

Niestety, dla miłośników nowych rozwiązań technicznych mamy jeszcze jedną niezbyt pomyślną wiadomość. Tak jak wspominaliśmy jest to prototyp, a jeżeli dobrze zrozumieliśmy informację prasową, najprawdopodobniej nie wszyscy obecni na CES-ie będą mogli go obejrzeć, bowiem:

The world’s first 55″ OLED TV panel from LG Display will be made available for showing to select media and customers at a private booth starting on January 9 in Las Vegas through the end of CES 2012.

W tym wypadku “select media and customers” oznacza “wybranym przedstawicielom mediów i klientom”. Miejmy jednakże nadzieję, że pod wpływem dużego zainteresowania kierownictwo LG zmieni zdanie i udostępni prototypowego OLEDA wszystkim zwiedzającym.

Poniżej zamieszczamy oficjalny komunikat prasowy w języku angielskim:

Informacja prasowa

 

 

LG Display Announces World’s Largest OLED TV Panel
55″ Panel to Advance Popularization of OLED TV Market

Seoul, Korea (December 26, 2011) – LG Display [NYSE: LPL, KRX: 034220], a leading innovator of thin-film transistor liquid crystal display (TFT-LCD) technology, today announced that it has developed the world’s largest 55-inch OLED(Organic Light Emitting Diodes) TV panel. The 55-inch panel is a significant step forward in the popularization of OLED TVs and demonstrates the effective application of AM OLED technology to larger panel sizes at a more cost efficient level.

“Our objective has always been to actively define and lead emerging display technology markets,” said Dr. Sang Beom Han, CEO and Executive Vice President of LG Display. “Although OLED technology is seen as the future of TV display, the technology has been limited to smaller display sizes and by high costs, until now. LG Display’s 55-inch OLED TV panel has overcome these barriers.”

Superior Image Quality in an Ultra Thin Design

LG Display’s 55″ OLED TV panel produces remarkable image quality with no after image due to its high reaction velocity, as well as high contrast ratio of over 100,000:1 and wider color gamut than that produced by LCD panels.

OLED, a medium that controls pixels is a departure from LCD panels which utilize liquid crystals. The new technology allows light emitting diodes to self-generate light and features a reaction velocity to electric signals over 1000 times faster than liquid crystal.

The environmentally conscious will also appreciate LG Display’s 55″ OLED TV panel. While light sources in backlight units, like LCD panels, must always be kept on, the OLED panel allows diodes to be turned on or off which enables lower power consumption than conventional LCD panels.

With no need for a special light source, LG Display’s 55″ OLED TV panel is also able to utilize a simplified structure thinner than that of a pen (5mm), and lighter than LCD panels. The panel’s minimalist structure also allows for the realization of unique design elements.

Advancing the Popularization of OLED TVs

Although industry watchers anticipate OLED as the future of TV display, to date, the technology has faced challenges due to limitations on the sizes of displays it can be applied to and a high level of investment required. LG Display has successfully addressed these issues with its 55″ OLED TV panel.

The panel adopts an Oxide TFT technology for backplane which is different from a Low Temperature Poly Silicon (LTPS) type generally used in existing small-sized OLED panels. The Oxide TFT type that LG Display utilizes is similar to the existing TFT process, with the simple difference lying in replacing Amorphous Silicon with Oxide. Moreover, the Oxide TFT type produces identical image quality to high performance of LTPS base panels at significantly reduced investment levels.

Additionally, LG Display uses White OLED (WOLED). WOLED vertically accumulates red, green, and blue diodes. With white color light emitting from the diode, it displays screen information through color layers below the TFT base panel, which leads to a lower error rate, higher productivity, and a clearer Ultra Definition screen via the benefits of small pixels. Further, it is possible to realize identical colors in diverse angles via color information displayed through a thin layer. Lower electricity consumption in web browsing environments for smart TVs is another key strength of WOLED.

Showing at CES 2012

The world’s first 55″ OLED TV panel from LG Display will be made available for showing to select media and customers at a private booth starting on January 9 in Las Vegas through the end of CES 2012. For information regarding a product tour, please contact the individuals listed below.

About LG Display

LG Display Co., Ltd. [NYSE: LPL, KRX: 034220] is a leading manufacturer and supplier of thin-film transistor liquid crystal display (TFT-LCD) panels, OLEDs and flexible displays. The company provides TFT-LCD panels in a wide range of sizes and specifications for use in TVs, monitors, notebook PCs, mobile products and other various applications. LG Display currently operates eight fabrication facilities and five back-end assembly facilities in Korea, China and Poland. The company has a total of 55,000 employees operating worldwide. Please visit http://www.lgdisplay.com for more information.

Forward-Looking Statement Disclaimer
This press release contains forward-looking statements. Statements that are not historical facts, including statements about our beliefs and expectations, are forward-looking statements. These statements are based on current plans, estimates and projections, and therefore you should not place undue reliance on them. Forward-looking statements speak only as of the date they are made, and we undertake no obligation to update publicly any of them in light of new information or future events. Forward-looking statements involve inherent risks and uncertainties. We caution you that a number of important factors could cause actual results to differ materially from those contained in any forward-looking statement. Additional information as to factors that may cause actual results to differ materially from our forward-looking statements can be found in our filings with the United States Securities and Exchange Commission.

© TV TEST 2012