Znana amerykańska firma JD Power przeprowadziła ankietę pośród 6000 osób, które zakupiły telewizor w ciągu ostatniego roku. Pytania dotyczyły stopnia zadowolenia z następujących 7 cech:
- jakość obrazu i dźwięku (ang. performance);
- łatwość obsługi,
- wygląd i styl,
W kategorii telewizorów od 50 cali zwycięzcą został Samsung uzyskując 879 na 1000 punktów.
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July 15, 2013 11:33 AM Eastern Daylight Time
Samsung Tops Rankings in 2013 J.D. Power High–Definition Television Satisfaction Report
Recognized as Highest in Customer Satisfaction with HDTVs 50-inches and Above in Annual Consumer Study
RIDGEFIELD PARK, N.J.–(BUSINESS WIRE)–Samsung Electronics America Inc., a market leader and award-recognized innovator in consumer electronics, received an industry-leading customer satisfaction ranking in the annual J.D. Power 2013 High-Definition Television (HDTV) Satisfaction Report. The study, which split its segment distinction in terms of size, recognized Samsung as the highest in customer satisfaction with HDTVs 50 inches and above. The accolades highlight Samsung’s long-standing global TV leadership reputation, an industry position it has held globally for more than seven years.
“Samsung’s highest priority has always been to leverage our technological expertise to deliver a remarkable viewing experience and our products reflect the efforts we put into picture quality, brightness, sharpness and detail”
J.D. Power surveyed more than 6,000 consumers who purchased an HDTV in the past 12 months to arrive at the rankings. Satisfaction is measured on a scale of 1,000 based on seven factors: performance; reliability; ease of operation; style/appearance; features; price; and warranty. According to the study, Samsung ranked highest in the 50-inches and above category with a score of 879. The brand ranked highest for overall performance, reliability, style and appearance, and features in a category that continues to be the fastest growing TV segment with a 50 percent increase in the last year.
“Samsung’s highest priority has always been to leverage our technological expertise to deliver a remarkable viewing experience and our products reflect the efforts we put into picture quality, brightness, sharpness and detail,” said Joe Stinziano, Executive Vice President of the Consumer Business Division at Samsung Electronics America. “We are honored to be recognized for these efforts by our valued customers, and J.D. Power.”
Samsung offers an expansive array of premium to entry-level TVs ready to entertain in any room of the home in LED, Plasma and the innovative Ultra High-Definition (UHD). Recognized for breakthrough picture quality and elegant designs, Samsung TVs create a fully integrated and immersive home entertainment experience.
Responding to the increase in consumer demand for larger-sized screens, Samsung’s 2013 TV lineup offers more models in 60 inches and above than ever before. With built-in Smart TV capabilities, the larger-sized sets are designed to help consumers spend less time searching for shows and movies, and more time watching them.